The bicycles were first marketed under the American Eagle brand beginning in 1965 and later under the Nishiki brand until 2001. in Kobe, Japan, and subsequently by Giant of Taiwan. Nishiki is a brand of bicycles designed, specified, marketed and distributed by West Coast Cycle in the United States, initially manufactured by Kawamura Cycle Co. 1971 advertisement: American Eagle Bikes, American Bicyclist Magazine, with 'KB Bicycles' signifying 'Kawamura-Built'
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